Because their brand doesn’t represent who they are anymore.

For a marketing plan, or to plug the gaps in a marketing plan.

To help their customers to navigate and understand their portfolio of products and services better.

To differentiate themselves from evolving or new competition.

To compete and win against bigger brands.

To define their customers better, and win new ones.

To find a new creative or media agency (help managing the pitch process).

To make their brands more relevant to their customers’ lives.

To realise the commercial potential of their brand.