PROJECTS
Here's just a small sample of some of the brands we’ve helped recently.
Detailed case studies are available on request, or please contact us to talk through.
SYMRISE
Organising A “CHAOTIC basket”
A brand architecture to radically simplify the customer journey supported by a simplified, global branding system, helping customers navigate a portfolio of over 30,000 products and services and complex corporate structure.
“You have provided … a very clear framework for how we manage the brand and sub-brands - an idea which elevates our branding, where the Symrise role is easier to understand, and we can use BU’s to help elevate Symrise generally”. B. Kott, Global Head of Comms
YOMIRA
differentiation in a sea of superyachting stereotypes
Attracting new clients by leading on experiences rather than yachts - challenging category cliches and the commodification of customer service.
“We’re super happy. We actually had a client who found us because they wanted something different to the competition. You’ve really captured us and what we’re about”. Amanda Armstrong, Founder
Hg
Purpose-led repositioning and a distinctive, digital-first identity
Capturing what Hg believed made them truly different and transforming how they show up in the world - brand name, visual identity, online, and in content.
“We guide business leaders through the most important decisions of their lives, and now we have a brand that truly supports that”. Matthew Rourke, Partner
Innovate UK
creating a new brand, positioning and service architecture
Repositioning an outgoing service line for the new post-Brexit era: the high-growth and tech scale-up service EDGE, supported by a new identity and brand architecture based on episodic needs of high growth, hi-tech businesses.
“Innovate UK EDGE is a resounding success. We have had so much positive feedback from partners and internally, it really does mark a step change. I am really excited now to get going on the next steps… a big thank you for the great job you have done”. Maxine Adam, Innovate UK
CORE by Clare Smyth
Developing and launching Clare Smyth’s own brand and first UK restaurant.
Brand naming, identity, strategy, content development, communication planning and execution for 3 Michelin starred restaurant.
RED ARROWS
New brand positioning taking a 50 year old institution, and securing its future to the GREAT Britain campaign.
Develop a 3 year strategic communications plan and activities with GREAT Britain UK Gov. FCO, DIT, MOD and FTSE 100 British Brand Partners.
“We achieved our goal of securing the future of the Red Arrows. Thanks to the significant contribution of the excellent communications team who shared our passion and determination, despite the odds”. Andrew Turner | Air Vice Marshal
WESTERN UNION
driving new relevance and unlocking new audiences
A 360˚ brand strategy covering new visual identity, brand and creative platform, an ‘actions’-based brand architecture to rebalance the portfolio and new services designed to drive consideration among new digital and higher value customers.
“Phenomenal” MH, Marketing Director US