A London-based strategic consultancy founded in 2015.
We have exceptional MARKETING-side and commercial experience, combined with effective, big-picture brand thinking.
Senior expertise directly at the service of our clients, without the usual layers
We work collaboratively, in sprints and at speed.
Experienced at navigating projects through complex internal structures - from multiple-stakeholder organisations to venture capital-driven environments.
A close network of trusted partners for creative and digital execution.
“You have provided … a very clear framework for how we manage the brand and sub-brands - an idea which elevates our branding, where the brand’s role is easier to understand, and we can use our B.U.’s to help elevate the brand generally.”
PARTNERS
Robin Jaffray is a leading industry brand strategist and CSO, having led the strategy departments for some of the most awarded and fastest growing advertising and digital agencies. With extensive experience in the UK, US, and Continental Europe, he’s worked on multiple start-ups, and for some of the world’s biggest brands. He’s also a master’s lecturer at the European Business School in Geneva. He will lead the thinking on your brand and creative strategy.
Andrew McKinlay is an experienced CMO and agency leader, having worked in Media, Advertising and Marketing; with significant experience leading client service, brand, communications, creative and digital campaign development internationally. Across a range of sectors including; Consultancy, FMCG, Food & Beverages, Financial Services, Government, Luxury Retail, Media, Not for Profit, Professional Services, Retail, Telecoms and Technology. Andrew would lead your marketing strategy development and deployment.
IMPACT
We’re sort of obsessed about ensuring brand strategy is both actionable and commercially effective
Business Services Firm revenues +78% YOY through new proposition development, positioning and identity.
New luxury experience brand revenues 400% of target within 9 months of trading.
Creative services business revenues +39% YOY through new positioning, business development strategy and growth roadmap.